Bots. Algorithms. Automation. Programmatic. Smart devices spying and selling.

Somewhere along the way, we forgot about people. Beautifully imperfect, irrational people.

It’s never been easier to find them, track them and pepper them with the “right” product or service at the “right” time, until they relent. But do we really know them? Do we understand their struggles? Their values? The unsaid truth buried in their brain? This is the power of INSIGHT. And our faceless, cluttered world of marketing has never needed it more.

Achieving insight requires more than sifting through dashboards, reams of data or our traditional qualitative and quantitative research methods. Insight demands CREATIVITY in our research inputs (i.e. better ways to learn from people) and our outputs (i.e. better ways to share our insight).

Insight and creativity. One without the other means you’re living in the shallows.

Let’s find the deep end. Together.