WHY ST. LOUIS?
WHERE IS ST. LOUIS?
WHY DOES IT MATTER?
Zach has lived on both coasts and has fed off the energy of major metro cities setting the agenda in culture.
But these same markets can create an insular, exclusive, narrow bubble through which they see the world, and the “everyday” people within it.
In so many ways, ST. LOUIS IS THE ULTIMATE EMBODIMENT OF “REAL AMERICA:” a complex, diverse (racially, politically, ethnically, professionally, etc.), divided, centrally located, culturally rich city in the midst of a renaissance and identity crisis. While swathes of the city struggle with crime, poverty and inequity, the region has emerged as “THE CAPITOL OF THE SECOND CIVIL RIGHTS MOVEMENT” and recently elected its first black female mayor and congresswoman. While population growth is stagnant, St. Louis has become a TOP THREE MARKET FOR ENTREPRENEURS AND RECENT COLLEGE GRADS, a top 10 city to “move to right now,” and even one of TIME’s “World’s Greatest Places in 2021.”
You may never have stepped foot in St. Louis. You may not be able to find it on a map. But understanding and “WINNING” A MARKET LIKE ST. LOUIS FOR ANY BRAND LOOKING FOR SCALE AND MOMENTUM CAN BE A TELLING BAROMETER FOR SUCCESS.